Project Information
An official TikTok × FIFA World Cup collaboration for 2026, spanning the full tournament as one connected creative system.
- Category
- Motion works · AR Effect
- Type
- Official Brand Collaboration
- Date
- 2026 · World Cup season
- Partner
- FIFA
- Platform
- TikTok Effect House
- Scope
- Screen EffectsStickersIn-Feed GameEP TemplatesMakeupFIFA Showcase (coming soon)
- Role
- Concept · Visual · Effect build
Work Process
Brief
Turning the world's biggest tournament into something every fan can play.
Collaboration
An official TikTok × FIFA partnership built for the 2026 World Cup: a tournament-wide activation that meets fans across the moments they care about most.
Scope
One creative system, many surfaces. Stickers, screen effects, EP templates, and an in-feed game, all designed to feel like part of the same World Cup world.
Showcase
A FIFA showcase film ties the whole campaign together. It is currently in edit and will be added here once it is finished.
Screen Effect
Match-day screen graphics: a VS matchup screen, a FIFA trophy celebration, an animated flags-of-the-world frame, a fireworks overlay, and the One World One Passion and We Play As One big-letter treatments.
Stickers
A World Cup sticker pack for TikTok — trophies, cards, whistles, balls, and call-out text fans drop onto their clips.
Game
In-feed mini games that drop fans onto the pitch to play along during the tournament.
EP Template
The published FIFA World Cup celebrate EP template, ready for fans to capture with.
Makeup
Per-nation face-paint effects: flags and team colors fans tap on to rep their country.